After over a year at Howcast, tomorrow I will be starting my new role as corporate communications manager at Sapient for the company’s interactive marketing and technology group called SapientNitro.

Working in the emerging world of online video as well as digital and social media was a phenomenal experience, and I’m grateful for the talented team of managers, partners, content creators, producers, and more that I was able to work with during my time at Howcast. In a short time, I led PR efforts for Howcast and a range of partner projects, including Howcast’s second anniversary, the State Dept.’s Russian Tech Delegation, an olympic-sized health campaign, the 3rd summit for the Alliance for Youth Movements, the launch of the first instructional video mobile apps for BlackBerry and iPad, the alpha test for YouTube’s live-streaming platform, the largest YouTuber marketing campaign to date, and much more. In just over a year, I met amazing people from the intersection of media and technology, and became a co-organizer of NYC’s first community managers meetup (#CMmeetup).

Now, I’m taking the next step in my professional career to work in corporate marketing for Sapient’s interactive marketing and technology group called SapientNitro. Besides wanting to work at a company whose name sounds like a superhero, I wanted to learn not just how to do marketing at a broader scale, but how to do it right. The team at Sapient spends its time thinking about how people interact with brands, technologies, ideas, and products, and they have a wealth of knowledge and experience doing this for the world’s largest companies.

Last week, I was at SapientNitro’s office in Atlanta for orientation and training. With over 20 new full-time employees in the session, from directors of technology to creative directors, interactive designers, mobile app developers, staffing consultants, and more, the group showed off the broad range of experiences and skills that Sapient brings together. From smile-activated ice cream vending machines (Share Happy) to multi-national campaigns (The Best Job in the World), I’ve been overwhelmed by the talent, work, and culture I’ve seen so far.

I’ve always considered myself an appreciator, consumer, and sharer of media and information more than a creator. In my new role, I’ll get to do just that, continuing to work at the cross section of media and technology, sharing and participating in some of the most innovative initiatives to recreate the way customers interact with tech, brands, and the overall commerce experience.

For some idea of what SapientNitro does, check out the website: www.sapientnitro.com, creative reel on YouTube, and my favorite: the Idea Engineers blog.

Already this year, SapientNitro was named Silver Agency of the year from OMMA and one of Ad Age’s Agency A-List – not a bad place to start ☺. I can’t wait to begin this new phase and be part of this incredible team.