Welcome to the dawn of mobile currency.
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Can we get rid of checks yet? In 2007, on of my marketing communications clients was a New Zealand company called Fronde Anywhere that was attempting to break into North America and Europe with the “mobile wallet”. Mobile banking was already having some success in New Zealand. The problem in the rest of the world: phones and banks were sophisticated enough for widespread adoption. Maybe with upstarts like Jack Dorsey’s Square and investments from web payment leaders like Paypal, this will actually be able to happen. |
