November 2012
1 post
May 2012
1 post
When someone tells you that your job is just to play on Facebook all day..
April 2012
1 post
Play
March 2012
5 posts
January 2012
2 posts
Campaign 2012 KoPoint Political Explainer - Iowa Caucus Edition
Doc Stodden
Great explainer on what a caucus means. Thanks @kopoint!
Produced for KoPoint Stories by Doc Stodden Political Director of KoPoint.
— — —
This inaugural edition of the KoPoint Political Explainer covers everything you need to know about the Iowa Caucuses, including what is actually going on in Iowa tonight, who Ron Paul is, What are the major issues facing the potential winner of the General Election in November, what a conservative is, and why We should pay attention to Iowa. Voice credits include Doc Stodden, (Host) Mallary Allen, John Hansen and Victor Moses as supporting voices.Barry Goldwater also makes an appearance.
December 2011
1 post
September 2011
2 posts
Play
August 2011
3 posts
My Post-It Challenge
It’s been a great summer of relaxation, good friends, and a few adventures littered throughout. Though my life could hardly be described as boring, I’ve realized that I’ve found myself in a somewhat comfortable routine. My typical week involves about a nine-hour workday (more or less), catching up with friends at bars, wine-filled girls nights, great meals, nice walks, good fiction, and some gentle yoga and cardio exercise. I intersperse this with some weekends away and vacations a few times a year, but day-to-day, my life is pretty familiar. I’m definitely not complaining — I’m extremely lucky, incredibly grateful, and I know I have a wonderful life.
What I’m missing is a creative outlet. Instead of lusting over other cities to live in and travel to, I’m going to take NYC for all it’s got.
So here’s my plan: starting this week, I’m going to kick off the post-it challenge.
The post-it challenge will entail covering my under-utilized fridge with post-its of fun creative activities: cooking classes, piano lessons, taking up knitting again, writing for pleasure, sketching, and more. Some will be more in-depth endeavors (learn Python) and some will be one-off activities (like sketching with colored pencils in Tompkins Square Park).
My goal is to do at least 2 a week and document my experiences on Tumblr and on Google+.
Here’s where you can help:
1) Suggest some creative activities that one can do without a lot of time, money, or travel in NYC. Example: take a silks class at NY Trapeze School.
2) Join me. Are you interested in partaking in some of my mini-adventures, email me and let me know what you want to do and when you can do it.
3) Challenge yourself. Create your own post-it challenge and with a personalized to-do list of new creative activities and projects.
Here’s a list of a feel initial ideas I have. Share yours!
I’ll post my covered fridge in the next few days. Here’s the before pic
Alex Winston - Velvet Elvis
If you don’t know Alex Winston, you need to. She’s hypnotic and addictive.
July 2011
2 posts
June 2011
3 posts
Blue or red?
have you met me? blue!
“You fill your brain with a lot during the day, but then kill a lot of brain cells at night. So it’s important to write everything down.”
—AdNews: Marianne & Cristian: What did we learn in Cannes? [Day 3-4]
May 2011
2 posts
“The irony is that we flock to the Internet for this type of safe, sanitized intimacy, but we want something entirely different.”
—
Modern Love - Even in Real Life, There Were Screens Between Us - NYTimes.com
Great story about modern love in the digital age via @nytimes.
April 2011
2 posts
“No cursive, teach programming!”
—
The SXSW Interactive Afterglow | AustinPost.org
My wise-ass wisdom during a conversation with Austin Post’s Karie Meltzer. P.S. she’s an awesome, super savvy gal trying to make it in the new media world — check out her other writings.
March 2011
6 posts
“In a world where brands need new stewards and new thinking, where they need an explosion of creativity, an injection of technology, and a hint of new attitude, I think the world of communications, a world famous for throwing around the concept of the line, should heed advice from Cee Lo Green and “Forget the Line.”
—Crossing the Line | Idea Engineers
Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. →
nytimes.com
this is key.
This is, indeed—a good amount of Tumblr links go back to Times stories.
“A woman’s active embrace of the fame monster or participation in the sex industry, we seem to say, means that she compromises her right not to be assaulted, let alone humiliated, insulted or degraded; it’s part of the deal. The promise of a modern Cinderella ending — attention, fame, the love and savings account of a rich man — is always the assumed goal.”
—
The Disposable Woman - NYTimes.com
Well said.
(via gracey)February 2011
13 posts
Infographr - Instantly Create Foursquare Infographics →
stormpixel.com
Awesome mashup of my foursquare check-in, including the fun fact that I was user #102,442 of 6m!
Why Foursquare Succeeded: A PR Perspective
Last year when I was leading communications at Howcast, I lamented to Jason (I **just** code) Liszka, an engineer at foursquare, that his company could sneeze and get covered by 5 notable blogs. Albeit, that was after a long day and a few alcoholic beverages, but this question about foursquare’s success with getting media attention, mostly without a PR agency, is something that excites many startup founders and simultaneously frustrates and confounds many PR professionals.
After working in-house at a startup (Howcast) and for two PR agencies (Metia and Articulate), I’ve probably worked on behalf of nearly 20 companies doing PR and influencer relations from seed-funded entities to some of the largest global companies. By spending time in the NYC tech scene, I’ve also seen so many brilliant ideas, products, and people in the startup world, yet a miniscule fraction actually get attention, and many for negative reasons.
So why do I care about foursquare? Because there’s a lot we (PR, marketing, and tech founders) can learn from its success.
Check out my answer to why Foursquare got so much media attention and press coverage:
How much impact did Foursquare’s PR firm have on its press coverage?
Short answer: none, since they only hired an agency in November 2010. Longer answer is that this is the wrong question to ask (yes, I know, I still answered it). My opinion is that we should ask (and answer) this one: how much did press coverage drive user adoption for Foursquare?
“Less surprisingly, the NYU area and East Village are the most sex-driven locales in Manhattan”
—
New York Sex Heat Map: ‘The Deeper Into Brooklyn You Go, the Kinkier People Get’ — Daily Intel
Congrats to my ‘hood on being the horniest in Manhattan. Hope that doesn’t encourage more douchebags moving in.
A New Chapter Begins: Starting at SapientNitro
After over a year at Howcast, tomorrow I will be starting my new role as corporate communications manager at Sapient for the company’s interactive marketing and technology group called SapientNitro.
Working in the emerging world of online video as well as digital and social media was a phenomenal experience, and I’m grateful for the talented team of managers, partners, content creators, producers, and more that I was able to work with during my time at Howcast. In a short time, I led PR efforts for Howcast and a range of partner projects, including Howcast’s second anniversary, the State Dept.’s Russian Tech Delegation, an olympic-sized health campaign, the 3rd summit for the Alliance for Youth Movements, the launch of the first instructional video mobile apps for BlackBerry and iPad, the alpha test for YouTube’s live-streaming platform, the largest YouTuber marketing campaign to date, and much more. In just over a year, I met amazing people from the intersection of media and technology, and became a co-organizer of NYC’s first community managers meetup (#CMmeetup).
Now, I’m taking the next step in my professional career to work in corporate marketing for Sapient’s interactive marketing and technology group called SapientNitro. Besides wanting to work at a company whose name sounds like a superhero, I wanted to learn not just how to do marketing at a broader scale, but how to do it right. The team at Sapient spends its time thinking about how people interact with brands, technologies, ideas, and products, and they have a wealth of knowledge and experience doing this for the world’s largest companies.
Last week, I was at SapientNitro’s office in Atlanta for orientation and training. With over 20 new full-time employees in the session, from directors of technology to creative directors, interactive designers, mobile app developers, staffing consultants, and more, the group showed off the broad range of experiences and skills that Sapient brings together. From smile-activated ice cream vending machines (Share Happy) to multi-national campaigns (The Best Job in the World), I’ve been overwhelmed by the talent, work, and culture I’ve seen so far.
I’ve always considered myself an appreciator, consumer, and sharer of media and information more than a creator. In my new role, I’ll get to do just that, continuing to work at the cross section of media and technology, sharing and participating in some of the most innovative initiatives to recreate the way customers interact with tech, brands, and the overall commerce experience.
For some idea of what SapientNitro does, check out the website: www.sapientnitro.com, creative reel on YouTube, and my favorite: the Idea Engineers blog.
Already this year, SapientNitro was named Silver Agency of the year from OMMA and one of Ad Age’s Agency A-List – not a bad place to start ☺. I can’t wait to begin this new phase and be part of this incredible team.
“Idioms are like a sugar rush,” explains Jon Kleinberg, a professor of computer science at Cornell and a co-author of the study. “You see it once, you either use it or you don’t, but the rush wears off.”
—
Twitter Topics and Why They Become Popular - NYTimes.com
Good article about why some hashtags catch on and why some don’t
January 2011
7 posts
“
The Internet is a very beautiful thing if used properly.
When a person loves a funny video very much, he or she may want to share it with someone special to them. This is called linking and if done properly, it can bring people together in a very special union of love: usually the love of sneezing animals, or bed intruders, or Bill O’Reilly having a temper tantrum. But it’s important to be sparing when you send your links. You don’t want to become the neighborhood outbox, constantly forwarding yourself around. Nobody wants that kind of reputation. Trust me, you do not want to be known as a “spammer.
” —via flavorpill: A 12 Year Old Explains The Information Age’s Facts Of Life To Her Mother, at McSweeney’s (via cnnmoneytech)
Well put, wise 12-year-old. It’s like the birds and the bees propagating the interwebs.
“Welcome to the dawn of mobile currency.”
—
Can we get rid of checks yet? In 2007, on of my marketing communications clients was a New Zealand company called Fronde Anywhere that was attempting to break into North America and Europe with the “mobile wallet”. Mobile banking was already having some success in New Zealand. The problem in the rest of the world: phones and banks were sophisticated enough for widespread adoption. Maybe with upstarts like Jack Dorsey’s Square and investments from web payment leaders like Paypal, this will actually be able to happen.
“Ralph Waldo Emerson: “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”
Nelson Henderson: “The true meaning of life is to plant trees, under whose shade you do not expect to sit.”
H. L. Mencken: “You come into the world with nothing, and the purpose of your life is to make something out of nothing.”
Monty Python: “It’s nothing very special. Try to be nice to people, avoid eating fat, read a good book every now and then, get some walking in, and try to live together in peace and harmony with people of all creeds and nations.” —
Nelson Henderson: “The true meaning of life is to plant trees, under whose shade you do not expect to sit.”
H. L. Mencken: “You come into the world with nothing, and the purpose of your life is to make something out of nothing.”
Monty Python: “It’s nothing very special. Try to be nice to people, avoid eating fat, read a good book every now and then, get some walking in, and try to live together in peace and harmony with people of all creeds and nations.” —
The Meaning of Life Revealed! | Psychology Today
Some thoughts on the meaning of life.
I actually have said this
When someone tries to ask me out on a digital platform without actually asking, I have yelled “there was no call to action!” #truestory Does this mean I’m getting too into marketing speak?
Submitted by
