It’s been a great summer of relaxation, good friends, and a few adventures littered throughout. Though my life could hardly be described as boring, I’ve realized that I’ve found myself in a somewhat comfortable routine. My typical week involves about a nine-hour workday (more or less), catching up with friends at bars, wine-filled girls nights, great meals, nice walks, good fiction, and some gentle yoga and cardio exercise. I intersperse this with some weekends away and vacations a few times a year, but day-to-day, my life is pretty familiar. I’m definitely not complaining — I’m extremely lucky, incredibly grateful, and I know I have a wonderful life.
What I’m missing is a creative outlet. Instead of lusting over other cities to live in and travel to, I’m going to take NYC for all it’s got.
So here’s my plan: starting this week, I’m going to kick off the post-it challenge.
The post-it challenge will entail covering my under-utilized fridge with post-its of fun creative activities: cooking classes, piano lessons, taking up knitting again, writing for pleasure, sketching, and more. Some will be more in-depth endeavors (learn Python) and some will be one-off activities (like sketching with colored pencils in Tompkins Square Park).
My goal is to do at least 2 a week and document my experiences on Tumblr and on Google+.
Here’s where you can help:
1) Suggest some creative activities that one can do without a lot of time, money, or travel in NYC. Example: take a silks class at NY Trapeze School.
2) Join me. Are you interested in partaking in some of my mini-adventures, email me and let me know what you want to do and when you can do it.
3) Challenge yourself. Create your own post-it challenge and with a personalized to-do list of new creative activities and projects.
Here’s a list of a feel initial ideas I have. Share yours!
I’ll post my covered fridge in the next few days. Here’s the before pic
have you met me? blue!
Great story about modern love in the digital age via @nytimes.
My wise-ass wisdom during a conversation with Austin Post’s Karie Meltzer. P.S. she’s an awesome, super savvy gal trying to make it in the new media world — check out her other writings.
Well said.(via gracey)
Last year when I was leading communications at Howcast, I lamented to Jason (I **just** code) Liszka, an engineer at foursquare, that his company could sneeze and get covered by 5 notable blogs. Albeit, that was after a long day and a few alcoholic beverages, but this question about foursquare’s success with getting media attention, mostly without a PR agency, is something that excites many startup founders and simultaneously frustrates and confounds many PR professionals.
After working in-house at a startup (Howcast) and for two PR agencies (Metia and Articulate), I’ve probably worked on behalf of nearly 20 companies doing PR and influencer relations from seed-funded entities to some of the largest global companies. By spending time in the NYC tech scene, I’ve also seen so many brilliant ideas, products, and people in the startup world, yet a miniscule fraction actually get attention, and many for negative reasons.
So why do I care about foursquare? Because there’s a lot we (PR, marketing, and tech founders) can learn from its success.
Check out my answer to why Foursquare got so much media attention and press coverage:
How much impact did Foursquare’s PR firm have on its press coverage?
Short answer: none, since they only hired an agency in November 2010. Longer answer is that this is the wrong question to ask (yes, I know, I still answered it). My opinion is that we should ask (and answer) this one: how much did press coverage drive user adoption for Foursquare?
Tell me: am I off base? What’d I miss? I’d love to hear your take.
Congrats to my ‘hood on being the horniest in Manhattan. Hope that doesn’t encourage more douchebags moving in.
Working in the emerging world of online video as well as digital and social media was a phenomenal experience, and I’m grateful for the talented team of managers, partners, content creators, producers, and more that I was able to work with during my time at Howcast. In a short time, I led PR efforts for Howcast and a range of partner projects, including Howcast’s second anniversary, the State Dept.’s Russian Tech Delegation, an olympic-sized health campaign, the 3rd summit for the Alliance for Youth Movements, the launch of the first instructional video mobile apps for BlackBerry and iPad, the alpha test for YouTube’s live-streaming platform, the largest YouTuber marketing campaign to date, and much more. In just over a year, I met amazing people from the intersection of media and technology, and became a co-organizer of NYC’s first community managers meetup (#CMmeetup).
Now, I’m taking the next step in my professional career to work in corporate marketing for Sapient’s interactive marketing and technology group called SapientNitro. Besides wanting to work at a company whose name sounds like a superhero, I wanted to learn not just how to do marketing at a broader scale, but how to do it right. The team at Sapient spends its time thinking about how people interact with brands, technologies, ideas, and products, and they have a wealth of knowledge and experience doing this for the world’s largest companies.
Last week, I was at SapientNitro’s office in Atlanta for orientation and training. With over 20 new full-time employees in the session, from directors of technology to creative directors, interactive designers, mobile app developers, staffing consultants, and more, the group showed off the broad range of experiences and skills that Sapient brings together. From smile-activated ice cream vending machines (Share Happy) to multi-national campaigns (The Best Job in the World), I’ve been overwhelmed by the talent, work, and culture I’ve seen so far.
I’ve always considered myself an appreciator, consumer, and sharer of media and information more than a creator. In my new role, I’ll get to do just that, continuing to work at the cross section of media and technology, sharing and participating in some of the most innovative initiatives to recreate the way customers interact with tech, brands, and the overall commerce experience.
Already this year, SapientNitro was named Silver Agency of the year from OMMA and one of Ad Age’s Agency A-List – not a bad place to start ☺. I can’t wait to begin this new phase and be part of this incredible team.
Good article about why some hashtags catch on and why some don’t
The Internet is a very beautiful thing if used properly.
When a person loves a funny video very much, he or she may want to share it with someone special to them. This is called linking and if done properly, it can bring people together in a very special union of love: usually the love of sneezing animals, or bed intruders, or Bill O’Reilly having a temper tantrum. But it’s important to be sparing when you send your links. You don’t want to become the neighborhood outbox, constantly forwarding yourself around. Nobody wants that kind of reputation. Trust me, you do not want to be known as a “spammer.” —
Well put, wise 12-year-old. It’s like the birds and the bees propagating the interwebs.
Can we get rid of checks yet? In 2007, on of my marketing communications clients was a New Zealand company called Fronde Anywhere that was attempting to break into North America and Europe with the “mobile wallet”. Mobile banking was already having some success in New Zealand. The problem in the rest of the world: phones and banks were sophisticated enough for widespread adoption. Maybe with upstarts like Jack Dorsey’s Square and investments from web payment leaders like Paypal, this will actually be able to happen.
Nelson Henderson: “The true meaning of life is to plant trees, under whose shade you do not expect to sit.”
H. L. Mencken: “You come into the world with nothing, and the purpose of your life is to make something out of nothing.”
Monty Python: “It’s nothing very special. Try to be nice to people, avoid eating fat, read a good book every now and then, get some walking in, and try to live together in peace and harmony with people of all creeds and nations.” —
Some thoughts on the meaning of life.